ERICSSONEricsson Mobility Report
The Ericsson Mobility Report is one of the highlights of the company’s calendar, read in countries on every continent and circulated by global media outlets. As Creative Lead I had to make sure every edition was more innovative than the last.
Responsibilities
Creative Lead
Responsibilities
Twice yearly report, web presence, video and social media activation.
EXAMPLESThe Report
The design of the report had to balance innovative and creative artwork with technical and exacting data.
The Video
Digital activation assets were key to the report’s success, each edition was support by a launch video as well as social imagery and video for all major platforms.