ERICSSONCode of Business Ethics
A cross-platform campaign that saw me lead my team in producing a website, video and interactive game. The campaign was a huge success, achieving a 99% completion rate for the company and setting a record for internal engagement.
Responsibilities
Creative Lead
Responsibilities
Campaign microsite, launch video and text adventure game.
WORKWebsite
The destination of the Ericsson Code of Business Ethics campaign was a dedicated website designed to host updated content and guide the team on how to respond and act accordingly.
Game
The star of the campaign was an emotionally charged two minute video filmed over multiple locations with a full cast.
Launch Video
To get the Ericsson team talking, all 100,000 of them, we created a text adventure game that allowed employee’s to walk through scenarios - some reasonable, some more outlandish - sparking great conversation around the topic.