BALENABrand evolution
A company poised for rapid growth, I worked with balena’s Leadership and Head of Growth to define and grow the brand. What followed was a proposal for a more streamlined brand portfolio, complete with an updated logo and visual direction, currently being implemented throughout 2024.
Responsibilities
Creative Lead
Responsibilities
New logo, colour palette and visual direction.
WORKUpdated Logo
The updated logo stepped away from the previous multicoloured version to offer a solution that was bold and flexible.
The logo’s versatility can be seen when combining it with brand imagery, either over the top or as a mask.