ABOUTDesigner and leader, with more than a decade of experience in tech, crafting products and building brands
PRODUCT DESIGN
balena design system
Leading the team to bring UX and UI consistency to balena’s product portfolio and pace to their feature development.
Jellyfish
Designing the future of team communications and knowledge management whilst leading the team that built it.
balenaCloud
Design Lead for balena’s flagship B2B SaaS platform, designing features to enable users to remotely deploy, manage and update IoT and Edge devices.
BRAND DESIGN
Ericsson Mobility Report
Creative lead for one Ericsson’s communications highlights, guiding the design of a twice yearly report and multimedia social activation.
Ericsson CoBE
A cross-platform campaign that saw me lead my team in producing a website, video and interactive game. Setting a record for internal engagement whilst we were at it.
balena brand evolution
Working with balena’s with Leadership to define and grow the brand, creating a streamlined brand portfolio, complete with an updated logo and visual direction.